Creative Principle and Problem Solution

Example 1

Recognize (mask, camouflage)
The Creative Principle “masking” has an important function in visual recognition and classification (friend or foe). Many animals use camouflage to avoid being seen. On the other hand, people apply make-up and perfume to create a particularly attractive visual and olfactoric impression of themselves.

Example
Ugly cladding of an electrical box

Problem solution
Create the surprising impression of a miniature building

                                                                     Photo: Electrical box camouflaged with the facade of a building © Thomas Servay