Creative Principles

Welcome!

Here you will be informed on

how to learn about

systematic creativity based on 22 creative principles.

The Creative Principles

Relevance

When solving problems, the systematic application of the full scope of the 22 creative principles can lead to new approaches for inventions.
Problems have often to be solved in stressful situations. Therefore, familiar solution patterns are typically employed. The training with creative principles will accelerate solution finding and expand your problem-solving potential.

Value and benefits

Creative people typically use 8 to 10 inventive principles. The 22 creative principles leave sufficient room to broaden your individual problem-solving potential. Searching for new solutions can be complemented by including creative principles outside your comfort zone. Applying creative principles that you commonly do not use has the potential to unravel unexpected or even surprising solutions.

Learn about the creative principles [see folder “More Info”]

• Article “The Creative Principles” – Servay, T. (March 1st, 2025)

• Servay, T. (2024) Die 22 Kreativen Prinzipien Der Evolution:
  Gezeigt an 6 Disziplinen (1. Aufl. 2024) Springer. ISBN 978-3-662-68855-7